1. It boosts publicity
Coca-Cola and Pepsi: these are the brands that reign supreme in the Best Cola Discussion. But now, people are talking about RC Cola and actively searching for a commercial which now has over 2M views on Youtube. It’s safe to say they got the public eye.
When was the last time you actively searched for an ad?
2. It’s weird and experimental
The weirder an ad is, the longer it stays in your memory. This was experimental marketing that RC Cola didn’t expect to blow up. RC Cola Philippines’ Official Youtube Channel named the iconic video “Nyahahakbkxjbcjhishdishlsab@!!!! Basta RC Cola!” with the hashtag #BastaRCCola. Talk about random!
“Basta,” said Herbert Hernandez, one of the co-founders of Gigil, the agency behind the commercial. “Dapat kasi hindi naman namin i-e-explain,” he continued.
3. It’s got that Meme Potential
Internet Meme Marketing will push anything from obscurity to straight-up iconic in a span of a few days. The memes created from this ad will only benefit RC Cola’s campaign of brand awareness, as memes have always been a great way to keep up with the current trends in pop-culture.
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